As we all know, MINISO, a Japanese designer brand opened its doors in Delhi earlier this year! I was able to be a part of one of their store’s grand launch at The Great India Place, Noida.
The launch was a massive hit with instrumental & dance performances gathering everyone’s attention. Since the store was offering a discount to first 100 customers, needless to say the excitement in people was unreal especially when MINISO is the brand you can’t resist shopping at.
MINISO believes in being promoter of global “intelligent consumer products” and that’s the exact sense I could get moment I stepped in it.
MINISO also has an edge over other such similar brands as it is known for updating its products every seven days, with pricing it at a low level, and targeting at intelligent consumer product chains. It sets the trend of personalized intelligent consumption in the frontier market of household consumption. At present, MINISO has reached strategic cooperation agreements with more than 60 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 – 100 stores. That’s big right!!
About the The Great India Place store, it provides the shoppers a wide option of products ranging from lifestyle pieces, kitchen items, baby products, gift items, beauty accessories, stationary, travel supplies and so on! A smarter, simpler and cozier product range, so as to make the consumers experience varied lifestyles options when shopping. Once you enter the store, there’s no way you won’t find something you wouldn’t want or need.
So if you’re in Noida and around the Great India Place, I highly suggest that you checkout the store and I am sure you’ll end up buying something!
Meanwhile, here’s a glimpse of what the store has to offer and some of my favourite picks:
(Outfit Details: Romwe jumper, Earrings from Khan Market Delhi, Skirt from Koton Dubai store, JustFab Booties, Givenchy Antigona Bag, Apeeling by The Beauty Crop on my lips)