Adidas #PureBoostX

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“Give a girl the right shoes and she can conquer the world” – Marilyn Monroe.

I couldn’t agree more on this. Though Marilyn Monroe never would have thought that this could work for running shoes as well but had she experienced the Pure Boost X herself, she may just have meant it for these running shoes.

Pure Boost X was recently launched in Bangalore in the presence of ace tennis player Sania Mirza. Besides Sania Mirza, Ayesha Billimoria, model, fitness and training expert and a gold medallist athlete who has represented Maharashtra for 15 years, was also present.

While Ayesha conducted some vigorous training sessions in the presence of other fellow runners and bloggers hailing from Bangalore, Sania Mirza talked about the Pure Boost X shoes, her experience with the shoes, importance of running and her fitness regime. Sania was also part of some of the sessions that Ayesha took and it was fun working out with them!

Since I was hosting the entire event, I got the opportunity to get up and close and personal with Sania and ask all fitness related queries possible. During the Q&A, Sania mentioned how she loves the shoes as they give her a good grip and are form fitting. She enjoys using them while running and working out. She further added how running is a significant part of her fitness regime and she tries to run at least 3 days a week. She mentioned that she always prefers running out instead of a treadmill, though it’s impossible for her to do that here in India, she always manages to run outside when abroad. Sania also suggested that all women should get into running if possible. Considering the active lifestyle we lead and the environment we live in today, fitness is important and running is the most convenient form of working out and staying fit. plus it works for women of all ages.

Since I have recently taken up running, I don’t think I could have agreed more on this!

About Adidas Pure Boost X:

Adidas’s latest Pure Boost X is innovation at its best! After years of testing and research while working closely with women athletes all over the world, Adidas Running came out with this women’s only running shoes which is a perfect blend of purpose and style. The shoes feel like second skin! Pure Boost X provides the best fit, feel and transition with energized cushioning through boost, it is a sleek, form fitting running shoe built to meet the relentless energy of our active lifestyle.

Here’s my experience with the shoes in brief:

I did a 7k in the Pure Boost X in the first go and I guess it works better for me fot later shorter runs and gym. I mean for someone who’s beginner at running, I should stick to just shorter runs (like 3-4k) and gym, while my other running mates from Adidas Running team who have been running for a while now/are marathon runners, are quite liking the Pure Boost X for their runs. You can read one such review here.

In case any of you have got yourself or are planning to get the Pure Boost X, then do share your experience and the #shoefies on Instagram!

Pictures from the event:









Happy Running!

Much Love,


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